Denim Fashion by Premiere Vision.

3926-2-denim-by-hanneli-mustaparta-810x521One of the leading tradeshows of the fashion/sourcing industry is Paris based Denim by Premiere vision. The show now has a legacy of turning out the elite layer of buyers, fashion bloggers, manufacturing companies and fashion designers under one roof and has created an opportunity of great professional and social meet points for the industry professionals. Brands from all around the world specially Europe and USA visit this tradeshow in order to see the latest on going fabric and design modifications in terms of fabric and garment that the manufacturing industry has to offer, this is a great point of design incitation as designers has to source their materials from the same manufacturing industry that will eventually transformed into clothes and fashion ideas inside retail stores around the world, thus these manufacturing companies are playing a big part in the fashion incitation and shape up process of the industry.

A lot of fashion oriented companies visited the shows such as  7 for all Mankind, Guess, G-Star,  Pepejeans, Acne Studios, Nudie Jeans, Cheap Monday, Levi Strauss, Wrangler, Tommy Hilfiger and many more.

All of these companies have their Denim categories when it comes to retail. The companies were mainly interested to find new denim materials and techniques, a lot of patchups in terms of supplier to brand meetings and developments were taken place, providing opportunities and new developments at both ends of the business I.e. fashion and manufacturing. Denim jean manufacturer from Pakistan were also representing their lines along with that of Turkish and Italian origins.


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